Check whether your redirects drop UTM parameters
Paste the URL from your ad. We add test UTM tags, follow every redirect and show the step where the parameters disappear.
Ad click 301
https://example-store.com/jacket?utm_source=google&utm_campaign=black-friday
Landing page 200
https://example-store.com/winter-jacket
lost:
utm_sourceutm_campaign
2 problems on this page
- Redirect drops parameters: utm_source, utm_campaign
- Looks out of stock ("out of stock")
- Response time
- 412 ms
- Tracking tags
- Google Tag Manager, Meta Pixel
Why it matters
When a redirect cuts off the parameters, paid visits land in Google Analytics 4 as “direct”. The campaign looks like it isn’t working when it is, and ad algorithms lose conversion signals.
Common causes
CMS redirects that don’t pass parameters, server rewrite rules, http to https or “/” to “/en/” redirects, language plugins and URL changes after a store migration.
What we check
utm_source, utm_medium, utm_campaign, utm_term, utm_content, plus gclid, fbclid, msclkid, ttclid and li_fat_id, at every step of the redirect chain.
Check your first page now.
Paste a URL from any campaign and see what your customer sees after clicking your ad.